About the Author

As a writer, farmer and media executive Bryan Welch is well known for his optimism, sense of humor and his commitment to empowering people to live their own versions of the good life. His work demonstrates unequivocally that it’s possible to do well in business without destroying natural or human resources.

As a boy herding goats in rural New Mexico he formed an intuition for the intricate and interdependent relationships among plants, animals and people. He’s developed that intuition into the very model of a productive, balanced and sustainable life.

Before starting Ogden Publications (publishers of Mother Earth News, Natural Home & Garden, Utne Reader and other media brands) in 1996, Welch worked at newspapers in several states. He graduated from the University of Denver and holds a master’s degree from Harvard University where he studied media policy and management at the Kennedy School of Government and Harvard Business School.

Bryan serves on the boards of directors of the MPA (Association of Magazine Media), the Social Venture Network and the Down Home Ranch Foundation. He and his wife, Carolyn, raise grass-fed cattle, sheep, goats and free-range chickens at the farm they call Rancho Cappuccino, which they also share with donkeys, dogs and the rogue mule, Zero. You can read about the daily activities at Rancho Cappuccino and other publications by Bryan on his Blog.